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İŞLETME BÖLÜMÜ DERSLERİ

1. Yarıyıl
2. Yarıyıl
3. Yarıyıl
4. Yarıyıl
5. Yarıyıl
6. Yarıyıl
7. Yarıyıl
8. Yarıyıl

KOD
DERSİN ADI
T
U
K
AKTS

Bus 101 
Intro. to Business& Management 

COMP 103 
Computer Application 1 

PSYC 100 
Psychology 

MAT 101 
Business Mathematics 

EGL 101 
Development of Reading Skills 

NH 001 
National History l. 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

BUS 108 
Principles of Management 

COMP 104 
Computer Application ll. 

SOCY 100 
Sociology 

MAT 102 
Business Mathematics ll. 

EGL 102 
Development of Writing Skills 

NH 002 
National History ll. 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

BUS211 
Microeconomics 

BUS 203 
Financial Accounting l 

BUS 205 
Statistics l 

BUS 207 
Introduction to Law 

CS201 
Communication Skills l 

TURK 001 
Turkish l. 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

BUS212 
Macroeconomics 

BUS 204 
Financial Accounting ll. 

BUS 206 
Statistics ll. 

BUS 208 
Business Law 

CS202 
Communication Skills ll. 

TURK 002 
Turkish ll. 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

bus 301 
Organizational Behavior 

BUS 303 
Human Resource Management 

bus 307 
Business Finance l 

BUS 305 
Quantitative Math & Forecasting 

BUS 315 
Principles of Marketing 

 
Non-Departmental Elective 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

bus 302 
E-Commerce 

bus 304 
Operations Management 

BUS 306 
Management Info Systems 

BUS 310 
Organizational Theory 

 
Departmental Elective 

 
Non-Departmental Elective 

STJ 030 
Internship - 30 calendar days 

Toplam
 
 
 
21
30


KOD
DERSİN ADI
T
U
K
AKTS

BUS 401 
International Business 

BUS 403 
Globalization & Econ.Integration 

 
Departmental Elective 

 
Departmental Elective 

 
Non-Departmental Elective 

 
Non-Departmental Elective 

Toplam
 
 
 
18
30


KOD
DERSİN ADI
T
U
K
AKTS

BUS404 
Strategic Management 

 
Departmental Elective 

 
Departmental Elective 

 
Non-Departmental Elective 

 
Non-Departmental Elective 

Toplam
 
 
 
15
25


Ders İçerikleri

Business Management Electives:(6)

    ECON305 Money & Banking
    Econ403 Managerial Economics
    BUS213  Business Ethics
    BUS406  Insurance & Risk Management
    BUS407  Innovation & Entrepreneurship
    BUS408  Non-Governmental Organizations
    BUS409  Corporate Governance & Family Business
    BUS412  Financial Statement Analysis
    BUS413  Managerial Accounting
    BUS418  Small Business Seminar
    BUS419  Research Methods in Business
    BUS420  Contemporary Issues in Business
    BUS422  Project Evaluation and Investment Management
    BUS433  Supply Chain and Management
    BUS444  Cross Cultural Studies in Organizations
    BUS445  Workshop in Export and Import
    BUS450  Consumer Behavior
    BUS451  Sales Management
    BUS452  Advertising and Promotion Management  
    BUS454  Logistic Management
    BUS462  Leadership and Organizational Culture

Non-Departmental Electives:(6)

Marketing Electives:

    BUS309 Marketing Management
    BUS436 Contemporary Issues in Marketing
    BUS450 Consumer Behaviour
    BUS453 Brand Management
    BUS455 Marketing Research
    BUS456 International Marketing
    BUS457 Marketing Strategy
    BUS469 Retail Marketing & Management

Accounting Electives:

    BUS426 Financial Institutions & Market
    BUS460 Budgeting Systems & Control
    BUS461 Accounting Software Applications
    BUS463 Accounting for Government and NGO’s

Banking & Finance Electives:

    BUS423 International Finance
    BUS424 Commercial Bank Management
    BUS427 International Banking

Service  Courses:

    Language Elective I
    Language Elective 2


Business Management  Course Descriptions

BUS101 - Introduction to Business & Management I (3,0)3    
The environment & historical setting of business; the organisational evaluation of business enterprise, both structural & legal; differentiation of business functions and the rationalisation of business operations.

BUS108 – Principles of Management (3,0)3
This course introduces students to the field of management and emphasizes the knowledge and skills used by successful managers. Throughout the course, students will demonstrate specific knowledge and skills in the areas of management history, decision-making, communication, planning, organizing, staffing, directing, controlling and business ethics.

BUS201 - Introduction to Economics I (3,0)
Introduction to micro-economics: economics of the firm, resource allocation and prices; output and costs; market structures equilibrium and welfare economics.

BUS202 - Introduction to Economics II (3,0)3    
Introduction to macroeconomics; introducing employment, money, monetary & fiscal policies; and equilibrium, inflation.

BUS203 – Financial Accounting I (3,0)3    
Accounting and bookkeeping, accounting statements, the balance sheet equation, effects of transactions on the accounting equation, mechanics of double-entry accounting, the general journal, posting of transactions, trial balance, adjusting entries and preparing statements, financial analysis using accounting data to control and evaluate monetary results of business activities.

BUS204 – Financial Accounting II (3,0)3    
Accounting for short and long-term assets, liabilities, payroll accounting, partnership and corporation accounting and some emphasis on cost accounting. (Prerequisite: BUS203)
 
BUS205 - Statistics I (3,0)3    
Statistical ideas and their relevance in practical life; preparing data for statistical analysis. Elementary probability, random variables, frequency distributions and sampling. Logic of statistical references; descriptive statistics, estimation and significance tests.

BUS206 - Statistics II (3,0)3    
Interpreting, organising and illustrating data. Present-day applications for interpreting reports, surveys, charts, graphs and opinion polls. Additional subject areas covered in this course include: Probability Theory, Probability Distributions, Central Limit Theorem, Confidence Interval Estimation, Hypothesis Testing, Chi-Square and F Distributions, ANOVA, Regression and Correlation Analysis. Also introducing statistical package-programs. (Prerequisite: BUS205)

BUS207 - Introduction to Law (3,0)3    
Introduction to basic concepts of law. Legal systems, regulating activities of government & governmental agencies. An overall summary of the legal framework of the European Union.

BUS208 - Business Law (3,0)3    
Introduction to the business legal environment. Selective subjects relevant for managers from the law of contracts, civil law, commercial law, tax law, labour law, law on Bankruptcy and insurance law.

BUS213 – Business Ethics (3,0)3
This course exposes the student to both sides of past and present ethical dilemmas facing the world. Course content includes an overview of individual ethical development, ethical issues in business today, the opportunity and conflict of ethical decision-making framework, and the development of an effective ethics program in a corporation.

BUS301 - Organizational Behavior (3,0)3    
Review of human behaviour in organisations; interpersonal and interpersonal processes, influencing and persuasion, motivation and leadership in the workplace. Cultural influences on human behaviour will also be discussed.

BUS302 - E-Commerce (3,0)3    
Use of Internet as a new channel for transferring goods & services; mechanics of E-commerce; characteristics of Internet as a tool without boundaries. Designing marketing programmes for Internet use.

BUS303 - Human Resource Management (3,0)3    
The management of human beings in a complex organisation; recruiting, selecting, training, promoting & motivating human beings. Increasing personal loyalties & managing personnel to elevate individual contribution, increasing quality & lowering operational costs.

BUS304 - Operations Management (3,0)3    
Covers the basic quantitative techniques in major production systems, including planning & control of projects, statistical quality control, MRP aggregate scheduling & line balancing, queuing theory, transportation models and simulation techniques.

BUS305 - Quantitative Methods & Forecasting (3,0)3
To provide interdisciplinary perspectives; probability, distribution, decision theory, inventory models, linear and integer programming and forecasting techniques.

BUS306 Management Information Systems (3,0)3    
Overview of management functions in three district areas; hardware, software and personnel. The management issues & problems of planning, developing, installing, operating & maintaining information systems in organisations. Legal & ethical issues in computing. Special focus on the connection of managerial & technical resources in organisation. Attention is given to political, economic, physical & organisational factors.

BUS307 - Business Finance I (3,0)3    
Introduction to financial management; financial institutions & money markets; analysis of financial statements; discounted cash flow analysis; project cash flow analysis; analysis of flow of funds; risks and returns.

BUS308 - Business Finance II (3,0)3    
Long-term planning & forecasting; basics of capital budgeting; cash management, accounts receivable and inventory management; short and long-term financing and portfolio management. (Prerequisite: BUS307)

BUS310 - Organizational Theory (3,0)3    
The concepts of organisation; formal organisations; organisational dynamics & effectiveness; organisational development and change; emerging type of organisation; Organisational transformation and leadership.

BUS315 – Principles of Marketing (3,0)3
In this course, it is aimed at providing basic principles of marketing management such as marketing mix, segmentation, distribution, retail marketing and e-marketing. The concept how we manage and conduct effective relationships with the consumers and other target audiences for product and service in the competitive business world is the main purpose of this course. Analysis of relevant opportunities and constraints in consumer and industrial target markets is also among the main issues in this course.

BUS318 – Business to Business Marketing (3,0)3
This course explores in-depth the unique aspects of marketing to business and institutional customers in an increasingly complex, competitive and global marketplace. The course exposes students to a wide range of industrial products and services, and the technology, demand, competition, and requirements for success that characterize each of them. Topics include marketing strategy, organizational buyer behaviour, business market segmentation, market development, product development, B -to-B e-commerce, pricing, marketing channels, and marketing communications which comply with both local and global trade. The course is taught through lectures, case discussions, and presentations and is designed to develop the analytical, decision-making, and communication skills of the students.

BUS401 - International Business (3,0)3    
To understand why nations trade; characteristics of foreign markets and their impact on business decisions, including role of government, cross boarder transactions, cultural and regional influences.

BUS402 – Strategic Management (3,0)3    
To explore conceptual frameworks and models which will assist students to analyse competitive situations and strategic dilemmas and gain insight into strategic management. This course will provide a synthesis of previous course materials within the business programmes. It will be taken in the last term of the undergraduate programme. Class lectures are supplemented with case studies.

BUS403 – Globalization & Economic Integration (3,0)3    
To understand globalisation and basic economic model it relies on; presenting the main reasons why globalisation is promoted (nature of multinational enterprises and their role in globalisation). The concept and stages of economic blocks. Basic reasons of creating economic blocks and consequences of this development.

BUS406 – Insurance and Risk Management (3,0)3    
This course surveys risk fundamentals, the risk management process, and insurance as a systematic approach to transfer and finance risk. It examines how insurance offers financial protection against major risks individuals face, how the insurance market is structured, and how and why the industry is regulated. This course also provides the theories and practical applications from the industry as well as issues related to the furtherance of insurance as a viable risk management solution.

BUS407 – Innovation and Entrepreneurship (3,0)3
Provides an overview of new venture formation process with the objective of providing students with the skills they will need to recognize opportunities and develop them into value-producing initiatives. Emphasis on identifying ideas that provide business opportunities and conducting feasibility analysis to determine their business potential.

BUS408 – Non-Governmental Organizations (3,0)3
This course explores concepts, analytical tools, management practices  in NGO’s.NGO’s goods and services to business markets in domestic and global environments

BUS409 – Corporate Governance and Family Business (3,0)3
Nature of corporate governance and family business. How to manage the family business.Research, presentation and debates about corporate governance and family business.

BUS410 - Auditing (3,0)3    
Auditing theory and practice: including auditing concepts, standards, procedures, rules of professional conduct, post-audit considerations, and preparation of auditor’s report.

BUS411 - Cost Accounting (3,0)3    
Treats accounting and managerial aspects in cost concepts including job order process cost systems, flexible budgets, joint by-product costs, break-even points, differential costs, problems and practice projects are the basis for study.

BUS412 - Financial Statement Analysis (3,0)3    
Provides the knowledge and skills necessary to take full advantage of financial reports and analysis. Topics that will be covered include financial statement, ratio analysis, comparative analysis, and the management of operation funds.

BUS413 - Managerial Accounting (3,0)3    
Case studies and detailed techniques of cost accounting, internal auditing, and controllership. Course provides understanding of important dimensions of management function of accounting.

BUS414 – Taxation (3,0)3    
Principles and practice of taxation with topics including gross income, itemised deductions, capital gains and losses, net operating loss, carrying forward and back, history of taxation, inception of laws, credits, exemptions, tax research, and operation of tax forms.

BUS417 - Advanced Accounting (3,0)3    
Deals with branch accounting, merger and consolidations, partnerships, trusts, insurance, governmental accounting and other advanced topics.

BUS418 – Small Business Seminar (3,0)3    
How to start and manage your own business. The types of small business enterprises. Establishing and managing a small business. Preparing business plans. Presentations and case studies.

BUS419 – Research Methods in Business (3,0)3
Examines research designs commonly used in business decision making. Topics include survey, observation, data analysis, sampling, and quasi-experiments as they relate to problems in an organizational setting. Students submit a research proposal as part of the course requirements.

BUS420 – Contemporary Issues in Business (3,0)3    
New developments in management and business forms. Research, presentation and debates about the new issues in business.

BUS422 - Project Evaluation & Investment (3,0)3    
The purpose of this course is to introduce the student to the area of investments with emphasis upon why individuals and institutions invest and how they invest. This course also deals with the design and analysis of investment projects. Topics include measures of risk and return, process and techniques of investment valuation, various statistical methods and simulation techniques used in determining and measuring the degree of risk associated with investments projects, effect of high inflation rates in evaluating investment projects and projects financing approaches.

BUS423 - International Finance (3,0)3    
This course aims at introducing the students to instruments and institutions of international financial markets, evolution of international monetary system and foreign exchange markets. Also covered are rate determination theories, forecasting, purchasing power parity and interest rate parity theorems, hedging, speculation, international trade financing, and international diversification of portfolios.

BUS424 - Commercial Banking Management (3,0)3    
This course is designed to provide an overview of commercial banks, their functions, management, and role in the economy. Topics include: basic asset, liability, liquidity and interest-rate risk management, primary lending functions pricing techniques, risk management bank organisation and familiarisation with international banking. The purpose and functions of central banking are studied with attention to monetary targets and policies.

BUS425 - Portfolio Theory and Management (3,0)3    
The purpose of this course is to introduce the student to modern portfolio risk theory, diversification, market equilibrium, market efficiency, capital asset pricing, arbitrage pricing theory, option pricing theory, single & multi index models, principles of fundamentals and technical analysis, analysis of alternative investments and portfolio performance monitoring and management.

BUS426 - Financial Institutions and Markets (3,0)3    
Study of financial sector; businesses, consumers and governments in money and capital markets are observed with emphasis on financial instruments, analysis of financial intermediaries and the determination of interest rates. The role of financial markets in economic development.

BUS427 - International Banking (3,0)3    
The basic principles covered in Commercial Banking Management are enhanced through an international perspective. Topics covered in this course are an overview of international banking and its structure, as well as the changing nature of bank management.

BUS 428 International Accounting
International Accounting is the international aspects of accounting, including such matters as accounting principles and reporting practices in different countries and their classification; patterns of accounting development; international and regional harmonization, foreign currency translation; foreign exchange risk; international comparisons of consolidation accounting and inflation accounting; accounting in developing countries; performance evaluation of foreign subsidiaries.

BUS 429 Comperative Accounting Standards
Topics covered include; current reporting requirements; differences between countries; user needs; future developments, harmonization and standards. International Financial Reporting Standards (IFRSs), International Accounting Standards (IASs) and other countries` accounting standrads will be discussed. New developments in comparative international accounting.

BUS 430 – Comparative Accounting Standards (3,0)3
Study of international accounting standards. Identify the differences between national and international accounting standards.

BUS433 – Supply Chain and Management (3,0)3
Supply chain operating practices and principles (i.e., the fundamentals of materials and logistics management). Studies and analyzes the dynamic nature of supply chain management for products and services and addresses the impact of the global economy on the management process. The course also develops a solid grounding in the theory of supply chain design, which includes strategies for customer service, quality, logistics, inventory management, and integrated supply chain management. Includes forecasting, postponement, sourcing (in particular, global sourcing), network design, and virtual integration (web-centric) and illustrates these concepts through cases.

BUS434 – Persuasive Techniques in Communication and Strategies (3,0)3
Students will learn about strategies and techniques of persuasion relating to a wide variety of communication contexts, situations on the basis of worldwide case studies.

BUS436 – Contemporary Issues in Marketing (3,0)3
The focus of this course is to conceptualise and formulate strategic uses of contemporary marketing practices. The key issues and challenges facing the marketer in contemporary marketing will be assessed. New developments in marketing such as online public relations, advertising, niche marketing and one-to-one marketing issues are also in the content of this course.

BUS444 – Cross Cultural Studies in Organizations (3,0)3    
Asian, American and European multinationals are studied on a comparative basis to understand similarities and differences in company objectives, company cultures and managerial practices.

BUS445 - Workshop in Exports & Imports (3,0)3
Theory and practice of export and import transactions. Enhance with case studies.

BUS447 – Banking Law (3,0)3
Banking Law involves the application of basic contractual, tortious and restitutionary principles to the banking context. It also encompasses general and bank-specific legislation dealing with such diverse issues such as the prudential supervision of banks, the protection of consumers in their dealings with banks  the operation of bank payment systems and the prevention of money-laundering and the financing of other unlawful activities. The aim of the course is to provide the student with an understanding of the basic principles of banking law to enable him or her to deal with the real-life banking law issues that are likely to arise in commercial practice.

BUS448 – Marketing Channels (3,0)3
In learning to manage a firm`s marketing channels primary emphasis goes toward development of a strategic framework for channel analysis, planning, and management. This course also takes a in-depth look at trends in marketing channels and a comparison of intermediary industries

BUS449 – Managing Customer Relationship (3,0)3
The main purpose of this course is to introduce the basic theories and methodology of customer relationship management, including identifying profitable customers, understanding their needs and wants, and building a bond with them by developing customer-centric products and services directed toward providing customer value. The course provides hands-on experience with popular analytical CRM and data mining tools that are widely used in the industry. Topics will cover the issues in the customer life cycle: market segmentation, customer acquisition, basket analysis and cross-selling, customer retention and loyalty, and practical issues in implementation of successful CRM programs

BUS450 - Consumer Behavior (3,0)3
Blending both concepts & applications from the field of consumer behaviour; presenting theoretical concepts, stressing the applications of these conceptual materials to marketing strategy and decision making in the private, public & non-profit sectors.

BUS451 - Sales Management (3,0)3
To build students’ understanding of sales management concepts and strategies, organization of sales department, planning sale force activities, operations and evaluation of results.

BUS452 Advertisement & Promotion Management (3,0)3  
The main focuses of this course are advertising management and promotion techniques used by freelance advertisers and in-house advertising departments of any size of companies. New technologies in promotion and publicity sector and WEB advertising applications are also in the content of this course.

BUS453 - Brand Management (3,0)3    
In this course, within the concept of image management and other communicative applications which strengthen the effective consumer perception, the meaning of brand will be explained through case studies. How a brand is created, promoted and developed will ve taken into account by both conceptual and analytical framework. Students also understand the similarities and differences between local and international brand managements.

BUS454 – Logistic Management (3,0)3    
Nature of logistic management. Institutional & functional analysis of distribution channels; selecting, evaluating & managing distribution channels. Location facilities, transportation, customer service and material handling

BUS455 - Marketing Research (3,0)3
Research can be accepted the most crucial process in all marketing activities, within this concept this course is designed for giving scientific method & techniques used for the systematic data gathering, recording & analysing data about problems related to marketing of goods and services.

BUS456 – International Marketing (3,0)3
During this course the students can differentiate the concept of marketing a product or service internationally. Understanding multinational marketing environment and the conditions which determine market selection, product decisions, policy and pricing and distribution channels and different level of marketing communications will be explained during this course.

BUS457 - Marketing Strategy (3,0)3    
This course aims that students may integrate their knowledge gained from previous courses in order to design a master plan of marketing, to create a sustainable competitive advantage over rivals.

BUS458 – Integrated Marketing Communication (3,0)3
This course introduces students to the concept and application of integrating the elements of advertising, sales promotion, public relations, direct marketing and other essentials of the marketing mix to support the overall marketing strategy. IMC allows marketers to effectively and efficiently reach prospects and retain customers with consistent brand messages in the context of fragmented media and increasing customer empowerment through the Internet. Emphasis will be placed on linking the fundamentals of segmentation, targeting, positioning, buyer behaviour, and branding with planning, budgeting, and executing a comprehensive, integrated marketing communication program from message development through media selection

BUS459 – Marketing Seminar (3,0)3
In this course it is aimed at collaborate with the marketing elites from different sectors and for this approach we may organize several types of conferences, seminars and workshops in order to enhance student’s experience and knowledge in the area.

BUS460 – Budgeting Systems and Control (3,0)3
Business budgets. Preparations and applications of different types of budgeting sytems for business corporations.  Budgets and controlling systems.

BUS461 – Accounting Software Applications (3,0)3
Computer aided accounting. Theory and application of different types of accounting computer programs.

BUS462 – Leadership and Organizational Culture (3,0)3    
The course focuses on understanding the critical leadership competencies and characteristics necessary for guiding organizations. This course will use leadership self-awareness tools developed especially for organizational leaders. Students will deepen their understanding of traditional and contemporary leadership theories and practices; and, explore the organizational contexts where work, management and leadership happen. Guiding organizations through strategic and operational change initiatives requires an understanding of organizational culture and change. This course will enable students to study organizational theories, systems thinking, and the relationship between cultural issues and successful change implementation. They will experiment with taking on the role of a change agent through simulations, case studies, and studying changes in their own work place.

BUS463 – Accounting for Government and NGOs’ (3,0)3
Emphasis on accounting, budgeting, auditing and reporting policies and practices for government, state-economic enterprises, municipalities and other non-profit organizations and non-governmental organizations.

BUS464 – Accounting for Banks (3,0)3
This course looks at Banks financial statements, financial instruments, accounting for business combinations and consolidated accounts, disclosure and future developments

BUS469 – Retail Marketing and Management (3,0)3
The principles, practices, and concepts used in retail marketing management. Describe the complex nature and environment of retail marketing management together with the buying and selling of goods, services, and ideas to the final consumer. Understand the conceptual and organizational aspects of the retail sector, including strategic planning and management in the retail industry. Understand the key elements in planning, managing, and executing the retail marketing mix as they relate to the product, price, distribution, and promotion. Identify the approaches to and guidelines used to analyze and solve retailers` problems and make decisions in retail organizations.

STJ 030 Internship (NC)
The internship is compulsory for the students at the end of third year. It’s period must be minimum of 30 calendar days and students are required to prepare a report.